Acct 3583 Management Accounting 2
Autor: daniq • May 25, 2016 • Case Study • 3,611 Words (15 Pages) • 998 Views
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CASE STUDY REPORT
BY GROUP 7
SEMINAR
Course: ACCT3583 Management Accounting 2
Tutor : Dr Kar Ming Chong
Class : G24
Time : Wednesday 9 a.m. – 12 p.m.
Table of Contents
Executive Summary
Introduction
SWOT Analysis
Analysis of Kathmandu’s External Environment
Analysis of Kathmandu’s Internal Environment
Stakeholder Analysis
Customers
Employees
Analysis on Kathmandu’s strategies
Strategy 1: become leading global brand in the outdoor and travel market (this need to be reworded to highlight the expand globally part)
Suitability and Feasibility
Strategy 2: develop an even stronger product offering through innovation improvements
Suitability and Feasibility
Kathmandu Strategy Map
Kathmandu Balance Scorecard
Conclusion
Appendix
Bibliography
Executive Summary
Kathmandu operates transnationally as a leading retailer in outdoor travel, clothing and equipment. This report will analyse the firm in an effort to offer insightful recommendations and strategies.
The report begins with a SWOT analysis of Kathmandu via a review of both the firm's internal and external environment. The PESTEL framework and Porter’s five forces were applied to assess the external opportunities and threats. Our analysis results in a positive technological trend to utilize social media and the increased embracement of outdoor activities to be opportunities for the firm. Our team, to examine the internal environment, then conducted a resource audit. The team found that the firm possessed great financial capacity and was able to harness technological advancements to its advantage as well as innovate through the companies vertically integrated business structure. Finally, the VRIO framework, developed by J Barney, was used to assess whether our capabilities were core competencies and led to a sustainable competitive advantage.
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