Advertising Plan

Advertising for a new product takes a large amount of hard work and determination. Whatever plans the advertising department comes up the committed members of the staff have to ensure everything goes off without any problems. With this, everyone has to know what they are to do and when. At this point the time-frame, objectives, and strategies are in place and outlined and detailed for everyone. Following are steps that can help with an effective advertising plan. The more work done in this stage of the plan, the more knowledge is acquired about the product and works and gets the consumers attention and what does not.

First step in making an effective advertising plan would be to establish the goals for the product. This is meant by the marketing research department wants to advertise in a way that will help the product reach its products goal. Advertisement on the Food Network is very easy because it can be shown at any part of the show or commercials in between.

Second step would be to schedule when the product or service will be advertised. Does the company want to advertise when the product is on or advertise before or after show. When product is on the show, it would be best to advertise right after product is on. This occurs when peak selling time will be because the consumer is into what is on, and the consumer will start preparing a list to make the similar items.

The next step would be to make sure that the product the company is advertising is perfect and has no known flaws. When a consumer is into a particular item however the item was shown on the show, which is how the consumer will want to purchase the item. When consumers are viewing the products off the Food Network, the host will say they will be using this item. So the consumer sees this item, the consumer will go out and get.

Once these steps have been complete, it is time to determine what kind of advertising will be put in place. In advertising, the

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