Airasia Ecommerce Relationship Paper
Autor: hau0327 • October 13, 2015 • Coursework • 2,275 Words (10 Pages) • 967 Views
Content
Particulars | Page Number |
| 3 |
2.0 The relationship between e-commerce and AirAsia | 3 |
2.1 Web Design | 3-4 |
3.0 Benefits for users by using the website | 5 |
4.0 Competitor Analysis | 6 |
5.0 Analysis e-commerce of AirAsia | 7-8 |
6.0 Discussion and Suggestion | 9 |
7.0 Opinion | 10 |
8.0 References | 11 |
1.0 Introduction of AirAsia Berhad
AirAsia Berhad is the leading cost of low cost airlines in the Asia expanding rapidly since 2001. AirAsia focused on low fares, good quality and also dependability. AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base as AirAsia flies to over 61 domestic and also international destination with 108 routes.
2.0 The relationship between e-commerce and AirAsia
AirAsia have had wisely implemented e-commerce in their business which is the online buying ticket systems. AirAsia is the first airlines company to implement this system and they are doing very well too. The official website of AirAsia is www.airasia.com. Customers can check the flight time, buy the flight ticket, get the latest information of AirAsia or any promotion from the website. The website is not only for Business to Customer, it also can be used for Business to Business as there are offering group bookings for company trip, but probably is for Business to Customer. As a result, we also can know that the website is a mechanism in terms of e-commerce for AirAsia.
2.1 Website design
AirAsia is using 7C factors to design their website which are the context, content, community, communication, customization, connection and commerce.
Context
Air Asia organization has been utilizing web innovation for its advertising and deals. Air Asia has enlisted its area name as airasia.com, it is anything but difficult to discover or indeed figure the space name to become acquainted with AirAsia site www.airasia.com. The site was overwhelmed by red and white shading which speak to the shading of AirAsia itself furthermore the site is truly basic and straightforward.
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