Citysuper
Autor: Matthew Poon • June 19, 2016 • Case Study • 1,718 Words (7 Pages) • 1,072 Views
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CONTENT
- Market Situation
- Market Description and Product
- Competition Review
- S.W.O.T Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Marketing Strategy
- Target Segment
- Positioning
- Marketing Mix
- Product
- Price
- Place
- Promotion
- Market Situation
In recent years, supermarkets are rapid development which is due to Traditional Market environment makes people who are not feeling very comfortable. There is closed and usually have water stains on the ground dirty. Therefore, customers need to spend more time to select merchandise on the crowded market. Compare with supermarket, the street is clean, hygienic and convenient for customer to choose their opinion.
1.1 Market Description and Product
To be conducted to Hong Kong Supermarket & Department Stores choose Modern Business Style to strive the chain & efficiency logistics management to achieve small profits. The column is showed analysis high-end competitors major products of sells in Hong Kong:
City’Super | Gourmet | Taste | Market Place by Jasons | ThreeSixty |
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1.2 Competition Review
First of all, let’s be introduced City’Super which is a large living store which provides real one-stop shopping and service experience for Nowadays’ busy urban professionals. Through to meet the daily needs of customers and enhance their quality of life. All types of goods can be found in this unique shop find. Therefore, City’Super store concept is to share their craving for food and lifestyle with customers.
City’Super is established in 1996 from Mr. Masashi Ishikawa who was the previous manager of Hong Kong Seibu Department Store. City’Super is a Hong Kong Supermarket & Department Store which mainly provide another platform of High-end line to consumers. They are expanding their business into Asia market involves Hong Kong, Taiwan, Japan and Shanghai. They are mainly selling of foreign imports foods, stationery goods, cosmetic care products and household goods and etc. City’Super is a Supermarket which offers from Europe, the United States, Japan imported wines, dairy products, meats and other based on international foods. They develop their Core Business which includes Food Market, Life Division and CookedDeli. City’Super Group distributed its own brands of stores involve City’Super, LOG-ON, CookedDeli and Powder Shop.
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