Company of McDonald's

The company of MacDonald's restaurant has first started by the McDonald brothers (Maurice and Richard) who had failed in every business they had tried. In 1940, Maurice and Richard plan to open a small business restaurant. This small business was success; it was making $40,000 in its first year. After that great succeed the brothers decide to close their restaurant for a few months and that's was to get a more efficient customer service. The MacDonald brother made a lot of changes to the restaurant and this change made a great progress. For example they change the menu and and focus on hamburgers and replaced their old grills for large and more efficient kinds, also the made change on the size of the burgers and put a stander for the burger process . MacDonald's brother also tried to increase the efficiency and speed to satisfy their customars,For example they ordered 8 milkshake machines that made 5 shakes at the same time. After this great succeed MacDonald's restaurant spread in over the world. McDonald's first originated in California in USA in1954. It becomes one the most recognized and famous brands in the

All countries in the world. MacDonald's started to succeed and work on their achievements , they have established more than 30,000 stores in 119 countries which servers more than 47 million people every single day.

(www.McDonalds.com)Around 65% of McDonald's restaurants and 75% of its branches are located in the United State and Europe. So, to McDonald's, the most important strategic approach for maintaining its leading its position is to keep their major markets at the same time expanding and spreading their business into the other markets around the world.However,MacDonalds test and requirements will be different from country to another, these different will relay on the consumers groups in different countries .

So McDonald's was required to wholly response for producing and marketing

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