Elizabeth's Country Wares
Autor: Shubham Varshney • August 28, 2016 • Case Study • 2,182 Words (9 Pages) • 697 Views
Elizabeth’s Country Wares
A report submitted to
Instructor:
Academic Associate:
In partial fulfilment of requirements for the course
WRITTEN ANALYSIS AND COMMUNICATION – I
Submitted by:-
On
July 02, 2016
Memo
Date – 29 June 2009
To: Mrs. Elizabeth Hines
From:
Subject: Recommendation of an appropriate course of action to follow.
Concerning the details provided by you, I analyzed the possible courses of action based on various criteria. In addition, I have also given a recommendation and a plan of action to implement the same.
As the focus is on meeting the forecasted demand of 3000 Country Pitchers (CP) while shifting your time from CP production line to production and marketing of higher margin items, it is recommended that ECW should purchase Decal equipment and train an additional worker to replace you in the CP production line.
Executive Summary
ECW wants to increase the CP production rate to match the forecasted demand and also, wants to focus its attention to other higher margin items. The options are: Purchase decal equipment, outsource a part or all of the CP production. These options are evaluated on the criteria of the quality of the product, high return on investment, flexibility in the production and design, and familiarity with the equipment. After evaluating these options based on the above criteria, it is recommended that ECW purchases the decal equipment and hire an additional worker.
Words: 91
Table of Contents
Content | Page Number |
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Criteria | 6 |
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Contingency | 8 |
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Situation Analysis
Elizabeth Hine’s “Elizabeth’s Country Wares (ECW)” deals in decorative country housewares and ceramic pottery business. Although ceramic pieces of equal/better functionality and lower price are easily available in the market, product differentiation has helped ECW’s products appeal to its customers. The firm’s products, mainly targeted at middle to upper-income households, have a country theme out of which, 3 “burst” themes are very successful: the “appleburst”, the “heartburst” and “the heart sideburst”. Also, the flexibility in designs and a wide array of choices has helped ECW to cater to the ever-changing consumer preferences.
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