Honest Tea - 2015
Autor: randix21 • October 18, 2017 • Case Study • 390 Words (2 Pages) • 739 Views
CHART ONE: VRIO ANALYSIS
CAPABILITY | VALUABLE? | RARE? | COSTLY TO IMITATE? | ORGANIZED FOR VALUE? | RESULT |
Certified-organic by USDA | YES | NO | ? | YES | Sustained Competitive advantage- Puts them above the rest of teas. |
Low sugar content | YES | YES | NO | YES | Sustained Competitive advantage- Puts them above the rest of teas. |
Backing of major Coca-Cola brand | YES | YES | YES | YES | Sustained Competitive advantage- No other tea has a huge brand supporting them |
Partnered fair trade certified suppliers | YES | NO | NO | YES | Competitive Parity- Others could easily imitate |
Glass bottling | YES | YES | NO | YES | Competitive Parity- Others could imitate |
Randi Stout
Mini Case 3
BMGT2299
October 9th 2017
EXCUTIVE SUMMARY
Honest Tea holds a high competitive advantage over other teas manufactured. Honest Tea is certified Organic by USDA, has low sugar content, the backing of major brand Coca-Cola, is partnered fair trade certified suppliers and supplies the tea in glass bottles. All of these are reputable advantaged over competition.
The tea sold by the company is certified-organic by the USDA, which means that there are no pesticides and fertilizers in the product’s development of Honest Tea. This is an extreme advantage because this is key to many customers that may want tea.
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