International Operations Management

• Analyse a real life company of your choice (This Company can be from any industry, and be at any stage of internationalization) for a new destination for internationalization.

• You are expected to explain through combining three different theories of internationalization: economic, learning and network. The answer should argue the motivation, benefits, process and form of internationalization. If you are proposing an early stage of internationalization then please explain how this decision can be developed for further levels of internationalization.

• In this coursework, you are expected to implement what you have learned in class to a real life company rather than explain the theory. You need to relate to the theory to a level where your arguments are supported by these theories.

The theories should include Raymond PLC that is Innovative new product stage.

At this stage the product has been introduced to the market and the demand for the product is in the most advanced market. The innovative product usually comes at a stage where

a) There is a technology inside

b) People don’t know much about the product

c) The characteristics of the product

d) The demand will still be low

e) At this the product can be unstandardized meaning that the product can change from customers to customers. This means that production should be flexible enough to produce these types of products.

f) Production should also be flexible so that customers can switch to new products.

g) Production should also be located closed to the market at this stage. The company should not be too far from the factory.

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