Marketing Techniques of Apple and M&s

Report on: Marketing Techniques of Apple and M&S

Marks and Spencer

Marks and Spencer (M&S) is a multinational retail company based out of the Greater London. M&S sell retail goods as well as home appliances, foods and services such as home delivery.

M&S have a multi-channel income not only in retail goods, they also sell; food products, electronics, home goods as well providing delivery services and financial aid. Though most of their income comes from food 55% well 45% of their income comes from other goods. M&S makes group revenue of 10.3bn pounds and PBT of 623 million pounds.

M&S is considered a large company. This is in part because they have a presence in 54 countries with 455 international stores with 798 stores in the UK. Furthermore M&S employ around 85,813 people and make revenue of 1.3 billion pounds.

M&S, like many businesses, has competitors. Generally M&S’s competitors would be any; retail company, home goods store and food mart. Though, well-known competitors for M&S are Next, Tesco and Asda.

Since M&S offers finished goods and services it would be classified as being part of the tertiary sector.

Business ownership

There are many different types of business ownerships; sole trader, partnerships, private limited companies (ltd) and public limited companies (plc.).

M&S is a public limited company as it is registered on the world stock exchange. This means that they will be able to raise large amounts of capital very quickly by selling shares, though they will have to watch out for a potential hostile takeover. Since the shares of the business are freely transferable this will grant M&S greater liquidity as well as continuity even if all the shareholders died. Along with risk of a hostile takeover as an inconvenience they will have to follow strict regulations as well as post their business information for the public to see.

M&S is a large international company. This means that it has branches in other countries other than its own. This is seen as M&S operates in 54 different countries. Furthermore M&S operate in the private sector. Meaning they work as a separate business and not run by the government of a country. As a business in the private sector they also operate on a purely profit making goal.

Aims

M&S have aims for each of the areas in which they plan to improve; general merchandise, foods and finance. Their aims are:

• For GM: - They are planning to increase their range of clothes and focus on quality and style. As well as increasing levels of newness and availability down the chain

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