Swot Analysis of Skinjay
Autor: Sohan Ghosh • August 9, 2017 • Case Study • 662 Words (3 Pages) • 799 Views
SWOT analysis of Skinjay
What is SWOT?
It is strengths, weakness, opportunity and threat of a business. The objective is to identify critical factors affecting an organisation. The strength and weakness are something the business has control over and the opportunities and threats are the external forces that may help or damage the business. The creation of SWOT analysis is credited to Albert S. Humphrey; he was the person who led a research project on the United States fortune 500 from the 1960s to 1970s at the prestigious Stanford University.
SWOT Analysis Matrix
Positive Factors | Negative Factors | |
Internal Factors | Strengths | Weaknesses |
External Factors | Opportunities | Threats |
About Skinjay:
Skinjay is an independent brand of cosmetics founded in 2012 by Nicholas Pasquier. Skinjay has it’s headquartered in Paris, Research centre in Lyon and production centre in Auvergne. Skinjay offers shower mixers and a unique collection of aromatic capsules that can be easily attached to any shower hose. Skinjay has capsule formulation are exclusively 100% natural and dermatological tested in accordance with French regulations. It is primarily being sold in France, Portugal, and it is an esteemed member of Cosmetic Valley, the first in the world in terms of cosmetic resources, research and training.
Skinjay’s line of products:
PRODUCT | DETAILS | PRICE |
SHOWER MIXER (Comes with 6 capsules) | Activates and releases the power of the wellness capsule when attached with shower. | 149.00 Euros |
SOLEIL ECLABOUSSE | Davana, peppermint, sweet lime. | 11.90 Euros |
PLUIE DE PRINTEMPS | Sweet orange, neroli, lemongrass. | 11.90 Euros |
ONDEE EN FORET | Scots pine, lime, cedar wood. | 11.90 Euros |
DRAPS DE BRUME | Lavender, tea tree, verbena Asia. | 11.90 Euros |
PSCHHHT | Cola. | 11.90 Euros |
ROSEE RAVAGEUSE | Geranium, blackberry sensation, red fruits. | 11.90 Euros |
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