Technology Adoption Diffusion Cycle of Huawei
Autor: Low Bt • April 23, 2018 • Research Paper • 2,405 Words (10 Pages) • 507 Views
Table of Content
1. | Table of content | 1 |
2. | 1.0 Introduction | 2 |
3. | 2.0 Discussion 2.1 The Marketing Strategies of HUAWEI Company 2.2 The technology adoption diffusion cycle 2.3 Promoting high-technology products | 3 3-4 5-6 7 |
4. | 3.0 Conclusion | 8 |
5. | References | 9 |
6. | Appendices | 10 |
1.0 Introduction
Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by a commitment to sound operations, ongoing innovation, and open collaboration, we have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud technology and services. Their ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world's population. With 180,000 employees, Huawei is committed to enabling the future information society, and building a Better Connected World.
Resonating with the revolutionary changes taking place in the information industry, Huawei continuously innovates to meet customer needs and advance our technological leadership. They openly cooperate with industry partners, focus on building future-proof information pipes, and continuously create value for our customers and society at large.
In 2016, Huawei’s Carrier, Enterprise, and Consumer business groups (BGs) each achieved solid year-on-year growth. Group annual revenue was CNY521.6 billion (US$75.1 billion), an increase of 32% over 2015. Net profits were CNY37.1 billion (US$5.3 billion), an increase of 0.4%.
By staying customer-centric and inspiring dedication, Huawei have sustained long-term growth by continuously improving their corporate governance structure, organizations, processes, and appraisal systems.
Huawei remains tightly focused on its ICT pipe strategy “To build a Better Connected World”, they continue to invest in key technologies, basic engineering capabilities, network architecture, technical standards, and product development. They aim to create a better user experience by providing broader, smarter, and more reliable data pipes, with higher performance and zero wait time.
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