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Topshop Relevent Background Information

Autor:   •  September 30, 2011  •  Essay  •  252 Words (2 Pages)  •  4,807 Views

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TOPSHOP RELEVENT BACKGROUND INFORMATION

Since it launched in 1964, Topshop has become a major style authority and one of fashion's biggest success stories. Topshop is undoubtedly the epitome of British High Street Fashion. Having won the prestigious "Fashion Retailer of the Year" award in UK two years in a row, Topshop prides itself on its ability to consistently predict emerging trends and getting them onto the high street first. Fast with fashion trends, it adapts the latest catwalk styles for young adults, in an affordable and well-made manner. When Jane Shepherdson became Brand Director in 1999 her vision was to establish the brand as a fashion authority. With around 309 stores in the UK, and over 100 in international territories, Topshop's success has been all the more significant considering its humble beginnings. Topshop is part of the Arcadia Group, which owns a number of other retail outlets including Topman, Dorothy Perkins and Miss Selfridge.

Topshop began in the basement of Peter Robinson department store in 1964 and less than a decade later became a stand-alone retailer. In 1994, the iconic Topshop flagship was born, as the brand took over the entire 90,000 sq ft space at London Oxford Circus. Since 2000, Topshop's covetable collections have also been available beyond the high street thanks to the award winning Topshop.com, which now ships to over 30 international destinations including China.

Arcadia Group has seen growth through Topshop and Topman, reaching sales of £2.78billion, according to the figures, from the accounts of Taveta Investments, Arcadia's parent company.

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