The Sincere Value Chain Analysis

The Sincere Value Chain Analysis

A company’s value chain system can be classified into tow categories: primary activities and supporting activities. In the Sincere value chain system, its primary activities include convenient store locations, innovative approaches to promotion, and outstanding customer service. Moreover, its supporting activities include ability of top management to anticipate and act on key environmental trends and events, reward and incentive programs to motivate its employees.

Primary activities:

Outbound logistic

In Hong Kong, Sincere has six brunches which are located in Hong Kong Island, Kowloon, and New Territories. Each of stores is located near the MTR stations. The widespread stores locations and highly accessibilities provide convenience to its consumers. Moreover, three of the brunches are located at Causeway Bay and Mong Kok where are the regions with highest number of visitors in Hong Kong. It allows Sincere easier to deliver its products and services to consumers, especially for the mainland visitors.

Marketing and Sales

Sincere always try to use innovative ways to communicate its massages with consumers. In order to promote its new company image, which is young and trendy, Sincere use different campaign to communicate with its consumers, for instance, mobile fashion shows and celebrity. Sincere invites some young & popular starts (Dada Chan) and model(Eva Lau) to promote its clothes and accessories. These artists can help Sincere rebuild a trendy and young image to consumers and attract the young generation to purchase product from Sincere. Also, Sincere cooperate with the ‘Easy Taxi’ app to organize a Taxi Fare Rebate campaign which consumers can gain $50 discount if they go to Mong Kok and Causeway Bay brunches through this app and consume more than $800. That can attract consumers to visit these two new brunches and encourage them to purchase more products.

Service

Sincere’s mission guides all colleagues to strive to provide quality service and customer satisfaction through a competitive range of merchandise

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