Solar Cooker
Autor: andrew • September 14, 2012 • Essay • 303 Words (2 Pages) • 1,455 Views
Brand Positioning:
Since we are re-introducing the solar cooker, in cities we are not aiming it to be a replacement for current fuel being used but rather a supplement to save fuel.
In Villages we will be aiming it to be a replacement for wood/coal / dung cake
• Relevance:
o In light of high cost of energy by LPG and electricity, solar cooker provides and alternative and cheap source of energy.
o As compared to conventional fuels for cooking like wood, coal etc. it produces less smoke, and is less hazardous to health
o There is a lower chance of injuries due to burns and hence provides better safety
• Distinctiveness:
o Free fuel cost
o Sustains more nutrients
o Low maintenance
o Pollution free and hygienic
• Believability:
o Warranty for 5 years
o Free Repaint vouchers (2 in number)
• Feasibility:
o Abundance of sunlight
o Renewable source of energy
• Communicability:
o Tying up with NGO's to promote use of solar cooker
o Supportive government to promote use of Solar Cooker
o Organizing workshops in schools, and encourage government schools which provide food at lunch to adapt to using solar cooker
• Sustainability:
o Low
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