Capabilities Value Rare Costly to Imitate Exploited by Organization Implication

Resource/ Capabilities Value Rare Costly to Imitate Exploited by Organization Implication

Supply chain management Sustainable competitive advantage

The brand and reputation x Competitive Advantage

Customer relationship management Sustainable Competitive Advantage

Technology Application x Competitive advantage

Price Sustainable

Competitive

advantage

Marketing strategy x Competitive Advantage

Diversification x Competitive

Advantage

The VRIO analysis take a comprehensive look at numerous company's resources and capabilities to maintain position of competitive advantage of TESCO. Some of TESCO's key resources can be examined are supply chain management , branding and technology.

The first resource mentioned when remind about TESCO is branding . TESCO is the leading brand in United Kingdom and also one of global most well-known brands in retailing industry. This leads to an increase in quantity of customers, sale and profit and create comparative advantage. Company is recognized as the best and most efficient customer service as a consequence of good customer relationship.

Another issue worth being mentioned is supply chain management. TESCO's goods are from international manufactures who give highly competitive on price and volume. There is irrefutable fact that Tesco have preference to domestic market by supporting jobs and expertise. A big proposition of Tesco's production still come from UK supplier. However, Tesco still try to put in force a policy about comprising diverse culture and improve a special

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