Advertising Campaign for Bench

Discuss about the Bench Suyen Corporation founded by Ben Chan. Leading lifestyle and fashion chain in the Philippines under the trade name Suyen Corporation

The trademark is originated from the acronym of the founder's first and last names - Ben Chan, a Chinese-Filipino entrepreneur.

Opened the first boutique in 1988 in a corner of SM Department Store

Features:

Bring into play - Celebrity Endorsers!

Richard Gomez:

• Exclusive Bench model through the years 1988-1995

Jomari Yllana

Diether Ocampo

Jon Hall

Richard Gutierrez

John Prats

Wendell Ramos

Rob Duat (basketball player)

Jay-R

Lucy Torres

Assunta de Rossi

Kris Aquino

It is the male clothing and underwear ads that are peculiarly significant.

Manner of Display

Models are often posed with the product without any other element save for the model's body.

Use of blank background of only one color – reinforced the model and the viewer's attention

Photographic representation is often placed within a well-established canon of physical enhancement : Exercise routine or Sports activity

2003 Bench Body Ads: Marc Nelson "The Soccer Player"

 Nelson

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