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Company Backgroud of McDonald in Malaysia

Autor:   •  June 27, 2013  •  Essay  •  280 Words (2 Pages)  •  7,991 Views

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Nowadays the franchise business is no longer a strange or unfamiliar word for us; this is because they have become part of our life. This franchise business can be spotted everywhere because they go global with the advancement of technology, transportation and communication. There were so many franchise businesses in the global market particularly in fast food industry.

McDonald’s is one of the leading restaurant chains in the world, touching the lives of people everyday and is also one of the successful fast food franchise in the world. As we know that, McDonalds's is famous of burgers and later it has introduced other menu to include chickens, desserts and etc. However, the revenue of McDonlad's is contributed by the sales of burgers.

The beginning of the McDonald’s in 1955 when the Roy Kroc opened the first McDonald’s Restaurant in Des Plaines, Illinois. After that, the McDonalds’ Restaurants have been grown to the worldwide corporation around 117 countries and serving for more than 60 million customers each day.

In the year of December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) has won the license to operate the McDonald’s restaurants in Malaysia by TBhg Tan Sri Vincent Tan. The first McDonald’s restaurants operate in Malaysia at Jalan Bukit Bintang on 29 April 1982. At December 2009, McDonald’s Malaysia has expended to 194 restaurants located nationwide, serving 10 million customers a month and expanding at a rate of 15-20 restaurants per year. The owner of the McDonald’s Malaysia is McDonald’s Corporation and the restaurants throughout Malaysia are either operated by GARSB or franchisees. McDonald’s Malaysia and their franchisees employ are more than 8,000 locals with 150 staff at headquarters managing day-to-day operations of the business.

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