Google Glass Case

In this report, researcher will be answering two different questions from the assignment. First, the researcher will discuss and suggest some feasible application considerations when developing a new product development strategy for Google Glass. The information which included will be elaborated and discuss with examples. Next question, researcher will illustrate how Google Glass better manage innovation within the organization to stay ahead of its competitor in the industry? The information in question related will be discussed and elaborated in paragraph form. For conclusion, the researcher will be made after the two questions completely done. Final conclusion will be conducted with ways to improve and ideas to put into Google glass.

Question 1

Discuss and suggest some feasible application considerations when developing a new product development strategy for Google Glass.

Market Analysis

The new product development strategy is the strategies in spite of evidence of its success. In new product development, researcher found that many managers hesitate to establish a policy for new product development said by (C.M.Crawford, 1972). The new product development strategy is the first stage need to be done on a company before they launch a new product to the market. In the other hand, there are basic steps need to include in the new product development steps there are concept, ideation, design, test, and release. Due to the research, the benefit after implement those steps to a new product development lead the company to the profits increasing.

For Google glass, first the concept need to be define clearly and considerations need to be concern for the new product development. Next market strategy will be market analysis because there are several points need to be analyzing in the market analysis such as target market, market opportunity, and market segmentation. Target market is the main group of user that been targeted who will be using the product which is the Google Glass. In this step, researcher need to understand how to target and what should him/her putting inside new product development strategy. Market segmentation is to differentiate the different type of market and identify which market is having the most potential customer for the new developing product. The company then will target on that market and work on the new developing product. Other than that, market segmentation also ensure researcher know the market trends, size and growth. Researcher need to understand what the market needs first in the new product development. For example, Google glass provides questionnaire and interview questions to the public before them implements functions in the Google glass development. This is to ensure the product will be accepted by public after it launch. The market segmentation

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