Tata E-Vision Case Study
Autor: simran3572 • July 10, 2018 • Case Study • 778 Words (4 Pages) • 583 Views
NAME: SIMRANJEET SINGH HID : H00016674 COURSE : INTRODUCTION TO GLOBAL BUSINESS SUBMITTED TO VICTORIA KAVIAZINA |
Preliminary report for TATA EVISION
India's largest automobile company by revenue, Tata launches its most ambitious vehicle ever, the E-Vision sedan concept, which will eventually become its flagship saloon for the brand in the automobile market. The E-Vision Sedan concept is a standout amongst the most complete and optimistic product by an Indian OEM and will be a distinct advantage and emphasize on world-class design technology and drive the EV revolution to build a sustainable future .The company would be certainly very strongly represented in the 50% of the passenger vehicle (PV) market—the sub compact segment. They will also develop new sub segments in order to make the play in the 50 per cent segment more attractive and giving the customer in this market segment more opportunities in terms of body styles in terms of features.
According to Frost & Sullivan’s recently released “Global Electric Vehicle Market Outlook 2018” global sales are poised to climb from 1.2 million in 2017 to 1.6 million in 2018 and further upwards to an estimated 2 million in 2019, furthermore it is also believed that By 2020, EVs are likely to cost the same as conventional fuel powered equivalents. However to get successful in this sector company have to launch this vehicle in top ten emerging markets to capture the large chunk of market share.
CHINA: China, the world’s biggest greenhouse gas emitter, wants alternative fuel vehicles to account for at least one-fifth of its 35 million annual vehicle sales projected by 2025, so Tata e vision must have to be launch there.
INDIA: Tata e vision will going to be the first electric car manufactured in India and with plans to support electrifying all vehicles in the country by 2032 would mean India needs to sell 10 million electric cars in 2030.
U.S.A: US is the one of the biggest market for automobile in the world and they are also shifting towards EV’s weighted average of multiple forecasts puts U.S. market share for electric cars and plug-in hybrids at 8.2 percent in 2020 which makes US an exceptional market for Tata e vision.
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