Luxottica

Today Luxottica’s worldwide strategy is mainly global with a high level of standardisagtion (in price, promotion, distribution or products) and low adaptation (in price, promotion, distribution or products) to foreign markets. Do you see any room for adaptation strategies in price, promotion, distribution or products?

A: Recommend /Suggest which aspects of the marketing mix strategy needs further consideration and provide a rationale. Your answer must provide evidence of reading with regards to academic journals relevant to the topic of international distribution strategy in the fashion industry.

adaptation: distribution: e.g.opened entirely new store in China

adaptation/distribution: full range of products (covering not only the main geographical areas but also the different segmens in the medium and higher range of the markets

cap und cappa

schöne und das biest

pochahontas

Ralph reichts

susi und strolch

PART 1

Today Luxottica’s worldwide strategy is mainly global with a high level of standardisagtion (in price, promotion, distribution or products) and low adaptation (in price, promotion, distribution or products) to foreign markets. Do you see any room for adaptation strategies in price, promotion, distribution or products?

A: Recommend /Suggest which aspects of the marketing mix strategy needs further consideration and provide a rationale. Your answer must provide evidence of reading with regards to academic journals relevant to the topic of international distribution strategy in the fashion industry.

adaptation: distribution: e.g.opened entirely new store in China

adaptation/distribution: