Marketing Management

Marketing Management (MKT101)[pic 1]

Hand Written Case Analysis of Clean Edge Razor: Splitting Hairs in Product Positioning Guidelines

This is a graded assignment for the course Marketing Management (MKT101) offered at undergraduate programme at AMSOM. Participants are expected to submit a 2000 words hand written case analysis of the attached case as part of evaluated component carrying 15 percent weight in overall evaluation. Following is the suggested guideline for preparing written case study analysis.

• The submissions are to be done in a group of three
• Participants are free to choose their group members from the same batch
• The groups should include full names, roll numbers, email addresses and contact numbers of all the three group members on the front page
• For inputs for submission, there is a designated session in the session plan (Session 17). Participants can come up with their plan of work and discuss doubts and queries in this session
• The final submission should be of 2000 words. Only a variance of 05 percent will be tolerated in the word limit
• Do not include Cover page and Summary page word count in the Final Submission Word Count
• Check session plan for the date of Submission
• Groups are expected to adhere strictly to Submission guidelines which are as follows:

Cover Page

Include full names, roll numbers, email address and contact number of all the three group members.

Summary

Focus on key points/findings of the case. Provide a brief about what aspects you intend to analyse in your submission. This should be of 500 words. Only a variance of 05 percent will be tolerated in the word limit.  

Introduction

Emphasize on the current Situation Analysis and pertinent Background including a Synopsis of the relevant information from the case.

Body

There will be questions circulated with the case. The body should address and revolve around answering these questions. Use the material from textbook to relate given theories to case situation. This may include: Target Market Identification, Market Needs, Key Issues/Goals for Product Classification, Product Line and Mix Decisions, Branding Strategy etc.