Msm Case Study

MSM Case Study

Centralized Content Management System

Our client engages audiences on television, motion picture and a wide range of digital media through many of the India’s best known entertainment brands.

BACKGROUND

A centralized Content Management System and an online video platform enabling users to collaborate with each other based on their interests and meet like-minded viewers of content

Customer Objectives:

• Roll out a central CMS which would be powering all individual websites
• Simplified site maintainability by developing User Interface for site maintenance

ENTER HCL

HCL was confident in it capabilities & expertise to handle the challenges in the ASM space like

• Knowledge acquisition and cooperation from incumbent vendors
• Determining application complexity – Technology, architecture, maintainability, interfaces, dependencies, versions, instances.
• Identification of inefficiencies in areas such as Testing / Development / Design that are having an adverse impact on AS&M.
• Team Ramp-up in a very limited (6-8 weeks) timeframe.

THE SOLUTION

• Defined strategy for product evaluation & recommendation, system migration from conceptualization phase to implementation
• Workflow based, SOA enabled Content Distribution system that automates the process of encoding and distribution of content for digital platform
•  Templates and shared components to spread consistent branding and offering faster time-to-market for promotional needs
• Customized Video player integration – Video based Sites.

HCL DIFFERENTIATOR:

• Implementation of shared services platform (DAM, CMS, WCM, Search, Player, Ads platform, BI, etc.) for all the web properties
• Centralized Content Management System to integrate individual  websites  with Drupal Architecture
• Multiplatform delivery with  Social media integration Cloud front,  and  Zedo Ads server integration
• Platform dependent content and Single Sign  On  across various properties
• Brightcove Integration with CMS
• Apache recommendation engine integration with CMS

BUSINESS BENEFITS

• Reduced cost for on boarding, web development & management by 50-60k for each website
• Single unified platform reducing overall support and maintenance cost
• Highly interactive and easily customizable workflows that reduced dependency on S/W development team
• Empowered publishers in a Self Service model to process & publish media & meta data
• Automation to extend the setup on a larger network for more faster results

Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering to build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 90,000 of us bright sparks are busy developing solutions for 500 customers in 31 countries across the world. How can I help you?

www.hcltech.com