Procter and Gamble Co
Autor: Hien Dinh • May 12, 2015 • Business Plan • 4,393 Words (18 Pages) • 892 Views
Student Information | Grade/Marks | |
Name | ID | |
Ngo My Duyen | E1400022 | |
Nguyen Thanh Huy | E1400032 | |
Tran Nu Huyen My | E1400044 | |
Pham Bao Ngoc | E1400051 | |
Nguyen Man Nhi | E1400086 | |
Cao Ngo Thanh Phat | E1400092 | |
Module/Subject Information | Office Acknowledgement | |
Module/Subject Code | MKT101 | |
Module/Subject Name | Principles of Marketing | |
Lecturer/Tutor/Facilitator | Mid-term Exam | |
Due Date | 8/12/2014 | |
Assignment Title/Topic | Marketing for new product.. | |
Word Count | 4090 |
Signature: | Date: |
Mail: | |
Feedback/Comments | |
Main Strengths | |
Main Weaknesses | |
Suggestions for improvement | |
Grader’s signature | Student acknowledge feedback/comments |
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Date: | Date: |
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Contents
I) INTRODUCTION
1)
2) Introduction to the assignment
II) SWOT ANALYSIS
III) SEGMENTATION AND POSITIONING STRATEGY
1) Market Segmentation
2) Target Market Segment Strategy
3) Market Positioning Strategy
4) Competitor Analysis
IV) THE MARKETING MIX (4PS) STRATEGIES
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