Solution Involves Personalized Country-Level Support

kjkhjhjbscale up our operations. Also, while our regional focus serves as a key selling point for customers during negotiations, customers often realize that they need country-specific representatives to accomplish their goals. Our challenge today concerns how to find a balance between the success of our regionalism strategy and the need for a country-specific customer service.

ANALYSIS OF OPTIONS

[TOPIC SENTENCE =] We analyzed both the regionalism strategy and the country-specific approach. The regionalism strategy would … We blah blah blah. Also, boo hoo hoo. [= ANALYSIS OF OPTION A]. In contrast, the country-specific approach would … [= ANALYSIS OF OPTION B]. We blah blah blah. Also, boo hoo hoo.

SOLUTION INVOLVES PERSONALIZED COUNTRY-LEVEL SUPPORT

[TOPIC SENTENCE =] We feel IDS should stick with the flexible high-quality service strategy, but expand that strategy to provide country level-support. [SUPPORT FOR CLAIM =] The key to our success results from the menu system through which customers can order affordable services. Our corporate customers choose partners that give them the most value for their money. Our customers find nothing more frustrating than paying for required services that they do not want or need. If customers feel IDS has their best interest in mind, they will purchase additional value-added services from our menu

customers to feel supported and important. We can do so by offering country-level services. IDS can build on our existing support staff capabilities by moving to a country-level support model.

CONCLUSIONS

Due to competitive threats, we analyzed our regionalism strategy and a new country-specific approach. We recommend undertaking the country-specific strategy. To strengthen our success, IDS should keep offering a large menu of services and providing a single point of contact for each