Suggested Marketing Strategies
Autor: antoni • September 17, 2011 • Essay • 355 Words (2 Pages) • 2,140 Views
Suggested Marketing Strategies
1. Recommend that First in Show Pet Food not to enter in the retail market until they conduct some extensive research to gain consumers and retail store insight.
2. Enter selected independent pet stores first in the Boston area to test the market and consumers reaction.
3. The company should create and provide some dry dog foods and dog treats to compete with their competitors. This will provide an opportunity to get their product in the stores where they can make a strategic move into the frozen pet food market.
4. The packaging quantity should be sold at various quantity levels besides just one size.
5. Implement for an advertising strategy with the budget level of $500,000. This gives a lower break-even analysis with reasonable profit.
Suggested Marketing Strategies
1. Recommend that First in Show Pet Food not to enter in the retail market until they conduct some extensive research to gain consumers and retail store insight.
2. Enter selected independent pet stores first in the Boston area to test the market and consumers reaction.
3. The company should create and provide some dry dog foods and dog treats to compete with their competitors. This will provide an opportunity to get their product in the stores where they can make a strategic move into the frozen pet food market.
4. The packaging quantity should be sold at various quantity levels besides just one size.
5. Implement for an advertising strategy with the budget level of $500,000. This gives a lower break-even analysis with reasonable profit.
Suggested Marketing Strategies
1. Recommend that First in Show Pet Food
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