Travelling Company

东北师范大学外国语学院 商务英语系

2015年春季学期  营销管理课程  期末考察-个人作业

日期：

课程名称:

营销管理

授课教师:

朱鸿

分数：                         评分人：                          复核人：

学术道德声明

作业内容完全由本人独立完成，并遵守东北师范大学有关学术道德的指导方针，全部内容没有不符合学术道德要求的内容，所有的其他来源资料都进行了适当的引用。

签名:                                        学号：

（如无学生本人签名，作业不予评分。）

Part one

1. What makes a good corporate mission statement?  Try to write one.

Our strategy for competitive advantage is based on our understanding of customer needs.Our business strategies are driven by our beliefs about how we can create greater value forcustomers.                                                

We give close attention to after-sales service.Our salespeople regularly share information within our organization concerning competitor’s strategies.our top managers from every function regularly visit our current prospective customers.we freely communicate information about our successful and unsuccessful customer experiences across all business functions

2. You are leading a negotiation team, decide the key points in a tough strategy.

你是领导一个谈判小组，在一个艰难的战略决定的关键点。

3. Design a message for the hiking/biking track: