Micro and Macro Environmental Factors

In conclusion, micro and macro environmental factors have contributed to the early success of AirAsia. AirAsia has managed to gain a big competitive advantage against its regional competitors by maintained a friendly relationship through customer offers as well and had just the right plan to use it in order to promote themselves. AirAsia are different from other airlines company because AirAsia use ticketless system where everyone can book online through and also available for all smartphone and most important is their price is cheaper. Beside that, Air Asia does their advertising and promotion through electronic media like television , internet  and newspaper. Air Asia had grow its company to international and famous nowadays. In additional, Air Asia also trains their employees to give a friendly service to customer, such as the stewardess  provided some magazine to customer so that their customer would not feel bored. The good service is an important business strategy to make Air Asia become very successful. Air Asia also make free seats promotion for trip to some place anytime . Air Asia is one of the award winning and largest low fare airlines, so it is the most cheap airfare airline in Malaysia.  Demand for low-cost airlines is expected to develop and drag more competition. With this, AirAsia succeed in becoming one of the world 's best cost airlines that lives by their mission statement "Now everyone can fly" means to giving an opportunity to all the people to flight with the lowest fare is possible.