Plain Black and White

Plain black and white. Has an image of a panda that is very simple. Can clearly tell what it is without being over the top. Is relevant because WWF is an organisation there to help to animals (wild) WWF. Basic font with serifs, formal in capital letters. The image is dominant over the text. The text is underneath. Both image and text is in line. Any. Some kids would find it cute probably, where adults would find it relevant It works very well. This is definitely a logo I would want mine to be similar to

Bright orange box with white writing and yellow around the writing. Very simple. No image. Isn’t relevant to company if you don’t know what Lego is LEGO. Bold fun block letters in capitals. Outlined in black and then in yellow Writing is dominant. Colour is next Kids. It’s bright and is something that kids would be attracted to. Plus its simple Basic logo. Very affective but only if you know what Lego is.

Black and white image of a diamond. Not sure how it’s relevant to company as it’s a skate brand. Volcom. In bold capital letters. Formal writing Writing is almost dominant to image as it seems bigger and bolder. Writing also overlaps image, so no balanced Teenagers. It’s a skate brand and you see teens wearing the brand a lot Again, simple but effective. It’s now easily recognised as a skate brand and it looks ‘cool’ so definitely a hit for teens

What looks like a drawn image of a cat, dog and rabbit all merged in together. Calm colours of blue and green. I’m not sure what the brand is, but it looks like it would be for a vet clinic or pet food brand. none Dog image is dominant over cat, cat is over rabbit. This could be because of the normal pecking order at a home environment Probably more adults. Kids might like it cause it’s animals. But looks as if its aimed for adults Not the most effective logo. It’s obviously about an animal brand. But because there’s no text it’s hard to tell what kind of brand

A