Barilla Pasta

Finding: Hence departmentalization, formalization, and centralization

may be related inversely to intelligence

generation, dissemination, and response design, but

positively to response implementation.

Weakness: what if it was formally required for all departments to have a meeting for sharing market intelligence. Then the former statement would not be true.

Finding: The greater the market orientation of an organization,

the higher its business performance.

Weakness: enron had great market orientation but businesss failed due to corruption and poor corporate governance. This contradicts the above statement

Finding: The greater the technological turbulence, the weaker

the relationship between a market orientation and

business performance.

Weakness: ipod was a extraordinary product.When apple released the ipod there were already other portable mp3 players out there like sony.... but marketing of the ipod globally made a major impact on sales of the product.

Finding: The weaker the general economy, the stronger the relationship

between a market orientation and business

performance.

Strength: this is true in case of Vodafone india vs other mobile service providers in india. Vodafone’s pug a(dog)dvertising campaign emotionally touched the heart of the citizens of the country. Cultural implication: dogs are popular pets in india. It really gave Vodafone the edge over other indigenous companies like airtel keeping in mind Vodafone is an MNC operating in india

1. Diagnose the underlying causes of the