Social Media

1.0 Introduction:

The relationship between Social Networking and Orginizational performance is in a constant state of evolution. Social Networking in itself is communication at its most personal and pervasive, with tablets and smartphones it is common to hear stories about people getting off their computers, laptops or tablets to get into bed only to check Facebook, WeChat, WhatsApp, Instagram or Twitter with his or her smartphone. How does this connectivity affect Orginizational Performance? Since communicating and sharing information with people is fundamental to the success of any business, many enterprises are taking measures to employ tools that can provide that extra edge (Source: Microsoft Survey on Enterprise Social Use and Perceptions).

This is what Social Networking is to Organizational Performance; it's a tool. A constantly evolving tool, from smoke signals, to couriers both human and animal, to the first electrical coded transmissions, to the first electrically transmitted voice, to the first data transmitting devices up to today where voice, data, music, movies, spreadsheets, books etc are flying all over our heads billions of times a day at the speed of light. WhatsApp has close to 350 million users and processes up to 10 billion messages a day, WeChat with China users included has 300 million users. With the world being increasingly wired together its become the challenge of management to establish a culture to reign in this powerful tool and exploit its advantages and limit its drawbacks which are at its heart very human.

2.0 Background of Issue:

2.1 Social Networking

Social Networking is defined as Family, and friends and their families, that together create an interconnected system through which alliances are formed, help is obtained, information is transmitted, and strings are pulled. In an organizational