T H E T O R O N T O S U N & Caribana ( 9 B 1 0 D 0 0 2 )

Case Study: T h e T o r o n t o S u n & Caribana ( 9 B 1 0 D 0 0 2 )

Short Cycle Process

Who is the decision-maker in the case (you are supposed to identify with) and what position,

title and responsibilities do they hold?

Decision maker Larissa Presso is the decision maker in this case

Job Title Director of promotion for the Toronto sun daily newspaper.

Responsibility Management of Toronto sundaily newspaper and Key decision maker of major deliverables

What appears to be their issue(s)? Using the "Case issue Importance and Urgency Matrix"

(fig. 43 Learning With Cases), what number would you assign to their issue(s)? Why?

Importance & Urgency Matrix:

Urgent Not Urgent

Important Urgent & Important

Not Important

Issue:

Lack of time to execute the project . Previouly this project was assigned to another employee whose project progress is not satisfied by the director presso. So the project is handovered to Marisson.

Marisson her self is littlebit confused that whether this project could be completed on time . This shows her lack of confidence

Why has their issue(s) arisen now and why are they involved?

The project was previously assigned to Marissons colleague,who failed to show the expected progress in the project . So it created a time delay. Marisson took incharge of this project under delay status.

Time Issue  June 05th 2008~August 2nd 2008 Just 2 months duration

Scope IssueMost of the deliverables is depend on other departments and external organization.

Cost Issue Just 400 $ cash is allocated immediately,rest of the amount need to be collected through advertisement in short span period.

When does a decision have to be taken?

• Float Design approval from Presso – 5 days

• Volunteer T shirt design approval from presso- 2 days

• Volunteer T-shirt design approval from VP-2 days

• Entertrainer confirmation from Presso-1 day

Long Cycle Process