Ab Branding
Autor: simba • February 13, 2012 • Essay • 340 Words (2 Pages) • 2,586 Views
Does it make sense for Interbrew to develop a global brand?
Does Stella Artois appear to be the right choice as the company's flagship brand?
Interbrew's strategy has focused on developing cities as markets rather than on the more traditional view of countries as markets – what are the pros and cons of this approach?
What would Interbrew have to do to succeed with Stella in the major urban market closest to where you live? Will these requirements vary much between major cities?
What role should the Internet play in developing Stella Artois as a global brand?
Considering the mergers and acquisitions strategy that Stella Artois has pursued, what are the pros and cons of pursuing this strategyDoes it make sense for Interbrew to develop a global brand?
Does Stella Artois appear to be the right choice as the company's flagship brand?
Interbrew's strategy has focused on developing cities as markets rather than on the more traditional view of countries as markets – what are the pros and cons of this approach?
What would Interbrew have to do to succeed with Stella in the major urban market closest to where you live? Will these requirements vary much between major cities?
What role should the Internet play in developing Stella Artois as a global brand?
Considering the mergers and acquisitions strategy that Stella Artois has pursued, what are the pros and cons of pursuing this strategyDoes it make sense for Interbrew to develop a global brand?
Does Stella Artois appear to be the right choice as the company's flagship brand?
Interbrew's strategy has focused on developing cities as markets rather than on the more traditional view of countries as markets – what are the pros and cons of
...