Advertisement Reflective Writing

Reflective Writing

Packard studied results of intensive research and concluded a number of effective advertisements. He states that persuasion is more effective when its appeal is directed to an emotion which is associated with a basic need such as safety. Packard called these “ hidden needs”.

One of the hidden needs is self-worth. People want to be identified by others and achieve their worth. The “ self-worth” is advertising the value and attracts consumers who want to be identified. The advertisement of GUESS from the class is a example of “ self-worth” advertising. In the advertisement, we can see that two young people wearing fashionable clothes are getting off a helicopter. Because of their clothed and the helicopter, they are identified easily. Some consumers may want to be one of them when they watch this advertisement. Consequently, those people will go to buy this brand’s product.

I will introduce a personal experience. I bought an I-Watch last week. After a week of applying, I start to suspect the aim of buying it. I realize that the motivation pushing me to buy is the advertisement. I saw its advertisement when I was watching tv one night. In the advertisement, a handsome businessman uses it to make a phone call during a meeting. Colleagues are shocked by this technology. This businessman looks different from others and achieves a sense of worth because of using I-Watch. This advertisement influenced me because I want to be identified by others. My own experience also supports the hidden need-“self-worth”, which shows the most effective advertisements are not aimed at basic needs.