Alpha Property Group

This report shows the importance of demographics to Alpha property group, a property developer, in the district with postcode 2076 in New South Wales, Australia. This report analyzes age, martial status, income levels, education level, employment status as importance statistics to the firm to decide the type of properties to develop. Also this report analyzes the surrounding environment of the district, for example, commerical area and other items that can be influential to the final decision of the firm. Several recommendations will be made to the firm at the end of this report.

Table of Contents

Introduction 2

Marketing Theory - importance of demographics to marketing tactics 2

Demographic Analysis 3

Martial Status 3

Income level 3

Age Status 4

Education level 5

Characteristics of the district 6

Map status 6

Recommendations for Alpha property group 7

Conclusion 7

Introduction

This report attempts to discuss several issues related to marketing strategy of Alpha property Group, a real estate developer. This report will focus on discussing potential opportunities of postcode 2076 region in New South Wales, Australia. It is widely believed in academic and market practitioners that demographics have significant impact to design marketing strategies. Thus, this report will focus on demographic information that can help the firm in designing proper marketing strategies for their development in the district.

Marketing Theory - importance of demographics to marketing tactics

The demographic surroundings includes understanding the populations in terms of size, density, location, age, sex, race, occupation and other statistical information. Building knowledge on the demographic environment is crucial as it offers information about the potential of the market. For example, a chart showing the languages that the population speaking different languages and this would help the companies in media planning, according to Weber (2010) and Wilson (2009)

Having said that, marketing practitioners should be able to identify more specific demographic information to help its marketing programme. Thus, demography statistics can help companies in developing proper supply chain, effective communication of product information and changing the product attributes to suit the requirements of the buyers, as argued by Berkebile (2009).

Also, growth in the availability of goods