Annotated Bibliography for Social Media Marketing

Introduction

Background of the Study

In today era, the life is changed. From wrote to type, from send post mail to e-mail, and also changed from traditional marketing to modern marketing. One of the term of modern marketing is social media marketing. Social media marketing claimed give big benefits for business in today era. The popularity of social media marketing can we see thru the big increasing on the number of online store and online advertising.

        We are now in the digital era, which is everything can we know and get in a touch of our finger. This condition also supported by high increasing on online users around the world. And we cannot lie if most of the people all over the world has at least one social media account. That is why nowadays business change their strategy to the digital channel to reach consumer.

        Business will not use strategy without thinking about the benefits that can get for it. This is also happen in social media marketing. Positive benefits of social media marketing for business are: reach more consumers, easier to separate the information, and need cheaper cost. By looking at the benefits that can reached by using social media marketing as one of business strategy, now we can see how many advertising and online store thru social media.  

        The cause and effect of social media marketing is not only for business, but also about the consumer. The real example of this phenomenon is many people prefer to buy goods or services online than go to the store building. And also in today era, easier for us to get the information about goods or services by online advertising, although sometimes the advertising is too much and annoying. This topic makes some people interest and then use this topic for their study to prove the actual answer about consumer’s behavior thru social media marketing.

Purpose of the Study

        Everything in this world has purpose, likewise this study. And the purposes this study are:

1. Know more about social media marketing effect and impact for business and consumer behavior.
2. Know how to maximize the utilization of social media marketing for doing business.

Purposed Question

        The questions that will answered by this study are:

1. What are the effect and impact of social media marketing in business?
2. What are the effect and impact of social media marketing on consumer’s behavior?
3. How to maximize the utilization of social media marketing for doing business to get best result?

Definition of Term

1. Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure (Investopedia, 2017).
2. Marketer is a person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. (Business Dictionary, 2017)
3. Social Media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. (The Balance, 2016)
4. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. (Entrepreneur, 2017)

5. Social Networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is also a significant target area for marketers seeking to engage users. (Investopedia, 2017)

6. Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. (Techopedia, 2017)

Social Media Marketing: An Annotated Bibliography.

Alharbie, A. (2015). Business Growth thru Social Media Marketing. International Journal of Innovation and Applied Studies. 13 (4). Retrieved from

        http://www.downloadmaghaleh.com/wp-content/uploads/edd/9946.pdf 

        Abeer Alharbie did research about factors that affect business growth thru social media marketing. He put 6 factors as hypothesis for his research, i.e. social network reach, social news, low cost marketing, customer relationship, branding, and sales. And from the research that conducted, he found the relation of social media marketing affected business growth, the 6 factors from his hypothesis are has positive direct effect to the business growth. I think this journal is useful on “The Factors of Social Media Marketing that Affected Business World” for my current project.