Apple Case Study

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Apple Case Study

Authors:

Lyudmil Dermendzhiev

Akinwumi Oyedeji

Ritesh Yohan Joseph

Marcelo Kufel Carmona

Ali Abbas Khan

Abstract: Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. Theirs first product was Apple 1 personal computer kit. It went on sale in July 1976 and was market-priced at $666.66($2,772 in 2016 dollars). During the first five years of operations revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980 yearly sales grew from $775,000 to &118m, an average annual growth rate of 533%.

 On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956 and instantly creating more millionaires (about 300) than any company in history.

 Nowadays Apple grew to become the world’s most profitable organization. Their new products like iPod, iPhone and iPad and futuristic operating systems like iTunes and App store were also path-breaking in their own right.

Question 1

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1.1 Using Mintzberg’s Managerial roles framework explain what Apple

could offer and not offer to new recruits in terms of the management

structure and the way Apple works?

1.2 What do Apple do in terms of its management structure to maintain its

growth?

1.1 Using Mintzberg’s Managerial roles framework explain what Apple

could offer and not offer to new recruits in terms of the management

structure and the way Apple works?

In order to answer this question we should overview the way Tim Cook(CIO of Apple) is managing and using Mintzberg’s Managerial roles framework.

 After a series of operations and knowing that he has not much time, Jobs handpicks Tim Cook to take his place at the end of 2011. As a new leader of the company Cook needs to continue the growth and he does it by  making 2015 –most successful year ever fiscaly for Apple, with revenue growing 28% to nearly $234 bilion. According to this he is definitely a leader, because he is training, counseling, and mentoring high employee performance. He is managing differently from Jobs, but its profitable again.

Cook is emphasizing the opportunity to sell to enterprises, so we can say that he is a liaison. We all know that Jobs hogged the limelight, but Cook is sharing it with his top lieutenants and that is a quality for a leader- not taking all for yourself, but share it with others and motivate them that way.

  Apple is known for a flat organizational structure with relatively few layers or just one layer of management. The trend in recent times has been towards the development of performance related pay system. It simply means that people are paid according to their contributions. Wolf (1999) sums up the common view on pay for performance by stating that 'Pay for performance is the holy grail of modern compensation administration'.