Apple Inc Essay

Executive summary

This report provides background information and mission statements, when the company was created and by whom, it’s target and mission statements for each period separately. Further, how they survive in competitive markets, challenges they are faced, negotiation and relationship with suppliers and customers, and unique product varieties over rivals. Moreover, the report includes essential abilities over competitors, which in turn serves to gain competitive advantages in the global market. Nevertheless, there is no organization that follows without strategies to reach it’s goals. Strategies that the Apple Inc company follows are ambitious, excellent

Introduction

Electronic devices develop rapidly; all companies introduce their innovative product varieties to the universe each year at acceptable prices, good design and with magnificent features. Apple Inc competes in the global market more than 45 years by its products. Apple tries to innovate products that are the optimal they can be in every way. Products that are excellent, mighty and easy to use. And their passion for novelty and innovation goes how they thing about environmental protection. By thinking about environment they try to use safe and green resources in order not influence on environment. For last two decades they have been concentrating to minimise the influence of their company and their customized products have on the environment. Moreover, Apple combines design, appearance, safety and power into their products. Apple first produced only computers however, during many years they expanded product lines and market as well. Recently, the CEO of Apple Inc announced about their future plans and according his speech they are going to produce new electric cars by 2020. Nowadays, Apple is one of the very expensive company all over the world. And its net profit for first quarter for the current year accounted for $18 billion and international sales equal for 65% of the quarter’s revenue.

Background Information

By producing revolutionary products Apple still maintain market position and extending product varieties and creates new niche markets through its products. Apple Inc was created by Steve Jobs in 1977 in California. The manufacturing company first designed to manufacture personal computers and its first computer called Apple I. Afterwards, Steve Jobs elaborated new computers and company’s business developed faster. In 1985 Jobs sold its share and left the Apple Inc, because he did not right to make decision. During 11 years the company had experienced economic down-trend and its products not were as popular as Microsoft and market share also was relatively less than competitors. In 1996 Apple Inc acquires Steve Jobs’ “NEXT” company and its operating system.  This would bring to Apple Inc not only Jobs but also new operating system Mac OS X. In 1997 Apple announced about their new retail on-line store called “Apple store” and it creates new approaches producing products. Soon, Apple expanded its products by producing new revolutionary and innovative products such as iPod in 2001 and iPad and iPhone in 2007. These products increased sales volume suddenly and market share as well. Moreover, new idea of Steve Jobs selling songs through iTunes Music store also raised profit of the company. Nowadays, Apple Inc steel makes glad its end customers by designing new innovative products.