Apple Inc. in 2015

Apple Inc. in 2015

Apple Inc. is an American technology company founded by Steve Jobs and Steven Wozniak in 1976, in California which designed and developed many well-known products and services include the Apple Watch smartwatch, the iPhone smartphone, the iPad tablet, the MacBook laptop, the Apple TV, the iTunes Store, the iOS App Store, and so on. By introducing and providing the innovative products and services continually, it had become one of the most profitable companies.

However, after achieving this tremendous success, the consumer electronics market and its competitors are still highly competitive and Apple should think about what actions need to be taken to sustain its growth and success. According to S.W.O.T analysis, Apple now has become a well-known brand globally, they have more than 378 retail stores worldwide. Moreover, their innovative products and business models helped Apple obtain the high market share and build the strong customer loyalty. Combing strong brand image with its great efforts in research and development, they created the products that are hard to imitate. However, Apple’s differentiation strategy charges higher price compared to similar products with its competitors. Their competitors may have the opportunity to take the advantages of lower prices to regain the market share. But Apple still have great opportunities to develop their markets in emerging countries to generate more revenue. The growing demands of products will help to generate the revenue to help Apple improve their current financial positions.

In conclusion, here are some recommendations provided to Apple. Firstly, Apple should keep focusing on the innovation of their core technology and development of their products. Secondly, Apple should expand their App stores in emerging countries continually. To open an Apple store as part of their international marketing program, Apple has a great opportunity