Asus Memo Pad Marketing Plan

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Ministry of Education and Training

Ho Chi Minh City University of Foreign Languages & Information Technology

Department of International Business Administration

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ASUS MEMO PAD

Marketing Plan

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Contents

A.        COMPANY PROFILE        

I.        Company description        

II.        Product description        

B.        EXECUTIVE SUMMARY        

C.        MARKET ANALYSIS        

I.        Introduction        

II.        Situation Analysis        

1.        Market need        

2.        Market trends        

3.        Market growth        

III.        Marketing Environment        

1.        Micro environment        

2.        Macro environment:        

IV.        SWOT Analysis        

V.        STP        

1.        Segmentation        

2.        Targeting Market        

3.        Positioning        

VI.        Marketing Mix Strategies        

1.        Product        

2.        Price        

3.        Place        

4.        Promotion        

D. OBJECTIVES        

I.        Corporate objectives