Avalon Ltd Case Study

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 Relighting The Flame

                                 Avalon ltd.

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Table of Contents

I.  Renovation Consultancy Company

1. Profile                                                  

2. Vision Statement

3. Mission Statement

4. Group Members

II. Avalon Ltd.

1. Background Information

2. Company Structure

3. Problem Definition

4. Vision Statement

5. Mission Statement

6. Objectives

7. Strategy

III. Marketing

1. Mission and Vision

2. Internal Analysis

3. DESTEP Analysis

4. SWOT Analysis

5. Marketing Strategy & Objectives

6. Marketing Mix

7. Customer analysis

IV. Communication

1. Problem Definition

2. Internal Analysis

3. Competitor Analysis

4. Target Groups

5. Objectives

7. Promotional Strategy

8. Marketing Communication Tools

9. Implementation

10. Marketing Communication Budget

11. Positioning

V. Human Resources and Quality Management

1. Situational Analysis

2. Strategic Analysis

3. Human Resources Strategy

4. Labour Hours

5. Human Resources Budget

VI. Logistics

1. Current Situation

2. New Situation

3. Supply Chain

4. Decoupling Point

5. SWOT Analysis

6. Corporate Strategy

7. Suppliers

8. Warehouse

9. Distribution Channels

10. Forecasting

11. Purchasing

12. Transportation

13. Objectives

VII. Finance

1. Opening Balance Sheet

2. Cash Flow Statement

3. Income Statement

4. Cost Calculation

5. Sales Forecast

6. Ending Balance Sheet

7. Ratios

EXECUTIVE SUMMARY

The Operational Plan you hold was written by Renovation Consultancy Company as a project “Relighting the Flame” for British company Avalon Ltd. in order to create a new strategy that will increase Avalon’s turnover and bring to higher level of efficiency.