Bakery Sweet Flavor Business Plan

BAKERY SWEET FLAVOR BUSINESS PLAN

(Cover)

Table of Contents

1.0 Executive Summary 3

1.1Company Objectives 4

1.2 Mission 5

1.3 The Vision 5

1.4 Values 5

1.5 Keys to Success Factor 5

2.0 Company Summary 7

2.1 Company Ownership 7

2.2 Start-up Summary 7

3.0 Products and Services 11

4.0 Summary of Market Analysis 12

4.1 Market Segmentation 12

EXECUTIVE SUMMARY

Bakery Sweet flavor is located in Lisbon city, Angola and which is easily accessible to local residents. The company specializes in such products as breads, (savory and sweets), cookies, pies, cakes, pastries and doughnuts. Bakery Sweet Flavor will offer its customers a variety of quality products with good prices and a family atmosphere. It offers day-to-day solutions and gastronomic practices.

The company will hold to its vision of bringing a new concept in the market with a traditional taste so as to become a favorite mark for residents of this African nation. This place, has the potential for higher sales of bakery products, and therefore, appears as the best location for establishing the new retail outlets retail joint concept for bakery products. This company also wishes to become an attraction spot for the many tourists who regularly visit this region.

We will endeavor to manipulate our position in the business improvement district to our benefit. The high traffics in the city and tax incentives offered by the government to new investors present to us an advantage as the new business entity. As the central business district in this city gets filled with novel businesses each year, our company anticipates achieving a boost from this increased traffic. Hence, the company is expecting to realize more than 50% of sales increments once we position ourselves in this region.

By establishing a niche in the restaurant industry, the company anticipates to increase its sales by more than $130,000 over while at the same time maintaining a gross margin of 70%. By employing a philosophy of "only the best" with regard to our goods and services, the company will be able to create a name as an exceptional bakery bar in this region. We also anticipate on gaining a competitive advantage in take out and fresh baked products. The plan outlined below presents the companies'