Balance Scored Card

With the scale of companies becoming bigger, more facilities, information, and employees will be involved in strategy implementing. Balanced scorecard is a useful tool to measure a company's performance. Also, BSC transforms a company's strategy into real action and makes the short-term activities incorporate with a company's final objective, which can ensure the high-quality execution of the strategies that the company has made. Recently, more and more companies have applied BSC to manage their performance. Although some companies fail to use it because they misunderstand the real meaning of BSC or execute it in a wrong way, many companies successfully implement their strategy by using BSC, especially in employees' management and information integration.

Communicating with employees to make the "personal scorecard" better to support the whole strategy is very important to a company (Kaplan & Norton, 2007). In other words, all employees' understanding and high motivation will enhance the quality of companies' strategy execution. For example, Haidilao, a famous chain restaurant in China, encourages the employees to participate in decision-making and complete their objective actively instead of passively by BSC. The executive management trains the employees with open and broad methods to develop the ability that help them to reach their personal objective. This personal objective in turn binds with the whole strategy. Specifically, the managers give the right to the waiters, which is that the waiters can make their own decision to satisfy their customer without asking for the agreement from the supervisors, such as offering an extra dish for free on a customer's birthday. To the extent that what the waiters do make a high customer returning, the company's performance has been developed indirectly. Clearly, communication is crucial for a company to implement the strategy objective.

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