Bashundhara Bangladesh Human Resource Management

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Table of Content

Executive Summary……………………………………………………………………03

Methodology……………………………………………………………….…………..03

Background Information of Bashundhara Group…………………………..………….04

Culture of Interpersonal Relationship/Team leadership………...…………………….04

Recruitment ………………………………………………...………...………………05

Selection Process...................................................................................................…...08

Training & Development………………………………….…..…..………………….10

Implication of strategic human resource management…………...…….…………….13

Conclusion……………………………………………………..……..………………13

Recommendation………………………………………………….………………….14

Reference………………………………………………….…………………………15

Appendix……………………………………………….…………………………….15

Executive Summary

Bashundhara one of the largest conglomerate of Bangladesh has a reputed image nationally and internationally. The Group now has over 20 major concerns located in different areas of the country. The multi-faceted shopping mall-cum-recreation center called the Bashundhara City (BCDL) has added glamour to the growth of the group. The BCDL is one step ahead in the longstanding effort to strengthen links with the general people through the unique offering of commercial operations and recreation facilities under single roof.

Latest addition to the group is its media house titled “East West Media Group Ltd” which was established in 2009. It now owns Bangla daily – “Kaler Kantho”, “Bangladesh Pratidin”, English daily “Daily Sun” and online portal “Banglanews24.com”. The media house is also planning to launch a FM radio and a television channel as well.

The Group has come a long way in reaching its goals by listening to client needs, learning real-time lessons from past projects, innovating and partnering its project implementation process. Through major investment undertakings in all key sectors, Bashundhara has meaningfully contributed to the country’s economic stability in financial and capital markets. Underlying all of the Group's activities are the common threads of change, flexibility, and fostering closer ties with the Government, the City Corporation and Bashundhara clients. Most of its projects have been success stories - this fact alone is enough to justify a sense of confidence in the Group's future