Bay Emporium Marketing Plan

1.Introduction:

As a mandatory requirement of the Bachelor of the Business Administration (BBA) program under The University of Liberal Arts Bangladesh, this term paper entitled - "BAY Emporium's marketing plan".

The topic of the term paper assigned and approved by our respective financial management course instructor Mohammad Sakhawat H Bhuiyan.

2. Corporate Connection:

Our company (Bay Emporium Ltd.) is a new shoe company in Bangladesh. Our company also grow slowly it outlets of some major location of Dhaka cities. We also want to grow our business. The brand is getting popular slowly shoes & sandals especially for men.

2.1 Mission:

To satisfy customers by providing commercial fashion footwear at superior value and quality served by competence sales associates.

2.2 Vision:

To position Bay Emporium as one of the leading marketers of family footwear for medium to medium high income group of customers in Bangladesh.

2.3 Connection of mission & vision:

Now we open eight showrooms in six area of Dhaka. Every showroom is near to the Bata & Apex shoes. We also give the similar price of their product to the competitive market. We provide good quality product as customer choice.

3. Environmental analysis and forecasting:

We have external & internal environment. Both of the environments are important for our company.

3.1 External environment:

External environment are the larger societal forces which affect the internal environment. Company's growth or decline in international trade, local trading is some example of the political and economic environment. We are different ways to classifying the types of external environment. External environment include in six forces which are-

1. Demographic

2. Economic

3. Natural / Global

4. Technological

5. Political

6. Cultural

3.1.1 Demographic :

We have no specific geographic target areas in Bangladesh but we mainly prefer urban area more than rural area. People mainly don't this company know well. Mainly male customer prefers this company.

3.1.2 Political Factors:

Bangladesh is unsafely political situation like strikes. It is a serious barricade in running smooth of a company. If