Bba 200

Kao (1993) in his article defines Entrepreneurship as the process of creating and accomplishing something new, for the purpose of maximising wealth for the individual as well as adding value to society. Kao simply and adequately describes Howard H. Stevenson’s three-fold definition of Entrepreneurship. Stevenson believes that Entrepreneurship is the process of making changes, and the process is referred to doing the same as what those around you are doing, however done to greater effect. It also involves pursuing the opportunity of resources that are under your current control (Kao, 1993).  Yadav (2015) article discusses that the realm of Social Entrepreneurship today is based around both mission- driven not-for- profit as well as for-profit organisations. He believes that a Social Entrepreneur needs to have the right balance of meeting both social objectives as well as financial concerns.  However Montgomery et al (2012) believes that a Social Entrepreneur faces numerous lack of resources and operate in contexts where they are likely to face cultural barriers and institutional voids. On the other hand, Pache (2012) illustrates that Social Entrepreneurs mobilize funds and practices that come from the business sector, are embedded into the commercial world. From this, they adopt commercial practices that will lead them to success, develop relationships with commercial entities as well as build partnerships with industrial partners (Pache, 2012).  They also interact directly with both Governments and Public Agencies to negotiate political or financial support. Frederick et al (2016, p.42) in his textbook defines a Business Entrepreneur as an individual driven by profit and growth within the business world, they are constant innovators and are constantly trying to capture larger market shares from a competitive market place. Therefore, we can see that the motives of a Social and Business entrepreneur differ from one another; Janine Allis as well as Rupert Murdoch are prime examples of both.

Janine Allis is the founder of Boost Juice Bars, which was established in South Australia in the year 2000.  When on vacation with her husband and three children, Janine’s idea for Boost began to form. From this, she came back to Australia with decision to invest her passion for healthy snacks, smoothies and juices. Her juice and smoothie empire then grew from her kitchen bench to her first store being opened in Adelaide, to today having over 350 stores in 17 countries worldwide. In her book ‘The Secrets of My Success’ Janine refers to herself as an entrepreneur with a ‘dormant’ spirit (Allis, 2013).  Janine stated in her Success story that she just wanted to steer away from giving her children fatty, sugary and empty calories, rather something that is both quick and healthy (Allis, 2013). Seeing juice bars in the United States, she knew Australians would love the freshness and ability to grab something on the run that had a fresh fruit blend to it. Having no Business background experience did not stop Janine’s passion for creating healthy alternative snacks, rather she was determined to know and learn all the technical aspects so that she could understand her business both inside and out.  Therefore, through her passion for ‘healthy snacks’ and seeing that the Australian market was lacking innovation in this, Janine used it as an advantage to demonstrate her entrepreneurial temperament and encourage society about ‘healthy living’.