Beach Carrier Case Study Analysis

Beach Carrier Case Study Analysis Daniel Martinez

Introduction: Mary Ricci has a concept for a beach bag that would be capable of carrying and transporting all goods needed for a day at the beach. She is willing to put in the time and effort into this business venture, however she lacks the capital. Her passion and determination has her unwilling to sell the concept for a flat fee and wants to maintain full ownership and control of the product.

For this case study I Daniel Martinez will be assuming the role of Mary Ricci and analyze this business venture through my point of view, and my capabilities during my current state of affairs. I will also assume that this is taking part in Canada as of today.

SWOT Analysis Self

Strengths: Passionate, Healthy, Educated, Bilingual, Adaptive, Confident, Experience in Sales/Management, Interpersonal skills.

Weaknesses: Self Accountability, Time Management, Mathematics, Capital, Schedule.

Opportunities: Develop entrepreneurial skills, Network with other business owners, Capital.

Threats: Efforts may reduce results in other areas of life.

Swot Analysis of Business & Environment

Strengths: Few competitors, Similar products are not too closely related. Stable political environment. Multi-purposed, affordable.

Weaknesses: Most men do not buy beach bags, Beach bags are typically replaced every 3 years, Perceived quality of bag was low, thought to be larger than necessary.

Opportunities: Marketing collaborations with companies in the same industry. Expansion of company to offer more items or variations of bags.

Threats: Low production costs means rip off brands could emerge, Business failure can result in debt.

Much like Mary Ricci, I would want to maintain full ownership of the concept and product. I believe that my passion would incline me to feel this way. To feel confident enough to bring a concept into the market, one would have to fully believe in its future success. I would hate to not be a part of that future. Should life take me in a new direction, you can always sell the patent at a later date.

Product In the short run, I would keep the product exactly as is. Its relatively low manufacturing costs