Beats Marketing Plan

Beats by Dre products can be purchased directly from their website or Monster Cable's website. On their website Beats by Dre also give a list of authorize distributors. This is a useful measure in reducing the chances of customers buying counterfeit items, by showing were to where to get the genuine products. At store locations, Beats products are mainly located in the audio or electronics area with a space dedicated specifically for their products. In most stores this space is marked off with small stands and posters with images of the iconic Dr. Dre and the stylish Beats company logo to catch the customers attention. In other locations, Beats products are lock in a secure glass display. Some may believe that having the products locked up may halt the customers interest, since there is no easy access to the products. However, this work to the stores advantage. Having the products lock away provides for a sales opportunity. If a customer would like to see a product, they would have to ask for assistance from a sales representative. This kind of scenario is perfect from a sales perspective. Because the representative can't leave the customer alone with the product, it will give him or her the chance to begin their sales pitch. At some authorize store they also have live demonstration setup for Beats by Dre products like headphones, so customer are able to hear and experience Beats quality sound first hand.The first product in the line will be the limited edition multi-color studio edition headphones. The medium will be an ad for television. The theme will of be about expressing ones style. The commercial would show people in different professions enjoying the headphone (in the color of their choosing) after work, or school. The scenes in the commercial will range from a topical business man leaving his office wearing the silver pair, to a funnier scene of a construction worker wearing a pink pair. The end of the commercial will show a few major store chain were the product is available, such as Best buy and Wal-Mart . The musical over-play will be the song "Express Yourself" by S.O.U.L. The overall message will be that there is a color of Beats headphones for every walk of life. The contact point for consumer will be as they watch their favorite shows. The ad should be played during programs that appeal to everyday people, such as reality show like X factor and