Benihana Restuarant Tokyo

东京红花案例分析报告

      班级                   学号                                         姓名

1501                        L2015048                        Aljarbou Ibrahim/和末

1. 案例简介

Tokyo Benihana was originated in 1935 in Japan, in the United States from 1964 to 1972 were opened 15 Benihana restaurants with sales of over $12 million in Japanese restaurants in the United states. Successfully achieved overseas market development and transnational catering management but also created a competitive advantage. All of them benefit from their effective management of operation and management, which deserves our analysis and research.

1. 案例目标

From the case to draw an effective business operation and management methods combined with the area of social and human environment should be analyzed, adjusting according to the circumstances, applied to the practice.

From the case found in the operation and management of the drawbacks, to analyze and avoid making similar mistakes on practice.

1. 案例问题界定

1. What are the features of the Benihana restaurant? Is there any change in the process of keeping shop?          
2.  What factors should be taken into account in the changes of the elements of competitive advantage?          
3.  How to effectively realize the characteristics of enterprise management in Beihana restaurant? What are the Chinese catering industry can learn from it?

1. 案例分析

1. What are the features of the Benihana restaurant? Is there any change in the process of keeping shop?      

The Benihana restaurant features an authentic Japanese dining atmosphere, experiential service, and culinary performances. The Honghua restaurant itself has low food costs and lower labor costs, while advertising costs for promoting restaurants are higher. At the same time, the organizational structure of the Benihana is relatively simple, which limits its diversified development, and the decision-making is greatly influenced by individuals.