Berry Plastic

Ten Step Process

Berry Plastics Inc. (BERY)

September 18, 2015

Introduction

        Berry Plastics is a company established in 1967 under the name Imperial Plastics. In 1972 they entered the container market, and in 1983 Imperial Plastics was bought out by Jack Berry Sr., and renamed Berry Plastics. According to their website they have a “history that is rich in product innovation, customer focus, and strategic growth. With roots as a small, hometown company based in Evansville Indiana, Berry Plastics has grown into a global, publicly traded, multi-billion dollar public corporation.” (http://www.berryplastics.com/about-us/company-history)

        Also as a global leader in packaging, Berry Plastics believes that they have an obligation to be a role model in the community in which they are placed. They are committed to designing their products with the environment in mind, and aim to reduce their carbon footprint, while maintaining customer satisfaction. (http://www.berryplastics.com/about-us/our-responsibilities)

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Step 3

        Macro environmental trends- The macro environmental trends are directly linked to the plastic market. Several companies use plastic containers to hold their products, and several big name brand companies use Berry Plastics plastic containers. The market is becoming more and more popular, and Berry Plastics is becoming a big part of the plastic market. A large part of their popularity is due to their environmental awareness, Berry Plastics is aiming to reduce their carbon footprint, and that is helping them expand their markets into the “Going Green” campaign. Society today has been very conscious about our environment and the fact that certain resources we use are destroying our planet. The trend of “Going Green” has been a popular one in today’s society from the push to recycle, to the use of solar energy and alternative fuels. Berry Plastics is a company that offers a material that can be recycled and reused for other future products after they are thrown away.

        Industry and Markets- Berry Plastics Inc. is considered one of the leading plastics   manufactures.  Since they are one of the leading manufactures they have several competitors vying to take their spot, companies such as Reynolds Packaging Group Ltd.  One advantage Berry Plastics has over their competitors found according to their 10k is that “We reach our large and diversified customer base through our direct field sales force of dedicated professionals and the strategic use of distributors.  Our field sales, production and support staff meet with customers to understand their needs and improve our product offerings and services.  Our scale enables us to dedicate certain sales and marketing efforts to particular products, customers or geographic regions, when applicable, which enables us to develop expertise that we believe is valued by our customers. “ ()