Big Data

Sheikh Ali Mansoor Ul-Haq

Assignment #1 – BIG Data

MAR 344

Professor Deborah Fain

September 16, 2014

In the day and age, where the customers have variety of retailers to purchase the product they like, one seems to wonder how they can retain their customers and make them loyal to their products. The answer is a very well thought loyalty program which will enable the customer to shop often at their retail place whether brick-and-mortar or online. So in order to achieve this goal the retailers’ needs to require information regarding their customers and it could be accomplished by using Big Data. What do we mean by Big Data? According to Experian it can be defined as a vast collection of data that might include the following:

• Customer data
• Company data
• Supplier data

Then there are two file types, the structured and the unstructured Big Data, where the structured are able to analyze easily while unstructured data needs more time to be classified, like image, emoticons and videos. Big Data helps retailers to gain a strategic advantage over there customers in which they know the insights of their customers and make up a great loyalty program^[1].

        With the dispose of Big Data to retailers are easily available, like the personal information their customers, People might take into consideration that how much of their privacy has been exposed to these companies. So into take this measure and protect the privacy of their citizens according to N.Y Times both Europe and America has taken different measures and now working to close their gap between the measures they took. Some of the measure taken by America are to limit the use of medical records, credit reports, and video rental records; and so the European Union measure constitutes of giving the citizen the authority to obtain the records held by the companies and institutions^[2].